HMV Next Big Thing
Marketing campaign, photography and print design
High Street music giant HMV are slowly becoming a powerhouse in the world of new music promotion and live music festivals. Following the success of last years Edge and Barrett branding, and re-launch, HMV asked us to produce a new advertising concept for The Next Big Thing festival. The brief was to keep the original feel but to freshen up the concept, keeping it modern and relevant for 2012. This campaign was designed for promotion on billboards, tube stations, print magazines and online.