Inside Story
Branding & print design
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The curators of Inside Story, a one off live fashion event held during London Fashion Week, commissioned Edge and Barrett to produce a completely fresh concept brand and design for the event, to be included on invitations and digital marketing. The brief was to include the fashion-show element itself, in conjunction with boutique Precious London, as well as references to the historical venue, Dennis Severs House in Spitalfields. The curators wanted to create a story, an experience to guide fashion editors through the narrative of the trends and future collections, an experience as much as a showcase, and Edge and Barrett whole concept of fashion, beauty and space supported this vision.


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