Branding, design & brand literature
Silivios cafes have been a family business since1948, with the business passing through three generations of owner Silvio Chiccione’s family. The branding of this small chain of coffee shops and restaurants is therefore very important and very personal. Edge and Barrett were invited to create a fresh logo and identity, one that kept the history alive, and respected the family’s ethos and brand heritage. Taking the founding year as inspiration, Edge and Barrett created a logo with a classic forties eaterie feel, with a contemporary twist, and modern devices.