Olympic Style London 2012
13/08/2012

 

Style picks from Edge and Barrett…

Oh it’s over, it’s so sad. We had such fun, the cheering and the crying and the making new friends left, right and centre. Hoy, Mo, Usain, East London, boxing, BBC, red, white and blue…what a time we’ve had. Well until the Paralympics start we’ll be nut down at E&B…and here are some of our style hits from the time that was London 2012…

 

Beckham at the Opening Ceremony: 

He ain’t an Olympian (never going to get over the decision to keep him out of the games) but he’s an east London treasure, ahhh David Beckham, he’s just so, well wonderful, and ‘im on that boat bringing the flame up the Thames, all smart and handsome. Done us proud boy…

 

 

 

Vintage Olympic Posters: 

Gotta love a major event for a design community chatty/critical meltdown…the campaigns, the posters, the logos, the mascots, the cunning ways creatives have dodged the ‘official sponsors only’ minefield…it’s been a fun time as a designer, what we hated for the 2012 branding we’re now looking at through rosy glasses, and look what a bit of a time does for design man, future vintage is now so snap it up kids…

 

 

 

 

Puma Yard…

They sponsored the Jamacians, they have supported one Mr Bolt since he was 15 years old, money well spent guys, and we love the Puma Yard parties, the most hyper of the east London shin digs, and we love the posters, and we love the Bolt, don’t we all. Well done Puma, well done.

 

 

 


Nail Art…

In reams of coverage where the outfits don’t get very fashiony a lot of media focused on the nail art. There ain’t much the girls can do make a statement, so many took advantage of CNDs behind the scenes manicures, they’re not chic, but they are fun. Other ‘fashion’ highlights were the New Zealand all black Ninja style cycling outfits, the cute two pieces on show at the Volleyball, and Shelly-Ann Fraser Pryce’s gold ribbon and gold chains…we love!

 

 

 

 

 

 

Nike Neon Footwear…

Sold and sold. Next pair of trainers we buy will be Nike, and they will be neon. Very inspired by the Nike Volt Spikes, all that flashing of the yellow feet has really got us hyper, they did well, they definitely made an impact.

 

 

 

 

Team GB Cycling Helmets…

Jealous of our helmets are ya? I would be mate, they are red, shiny, aerodynamic, space age…did we mention red and shiny? Best dressed heads in the east, no competition…


 

 

Blue and Pink…

…and pink and blue, we loved the old colour combo on the Hockey pitch, tres uber, tres 2012…

 

 

 

 

Gold plastic medals…

So we’re never going to get a real Olympic medal, not for graphic design anyway, so we’re happy with our plastic one, we wore them loads weirdly, round our necks, sometimes as a bracelet, it’s Olympic style, pound shop style, fab.

 


 

 

Olympic Souvenir Pins…

So we had to get a pin, we’re still merching up, big time, and they are so dinky and collectable. We like this one the best…

 


 

 

Adidas Wristbands…

And last but not least our Adidas wristbands, which we will be wearing a lot, with gold jewellery and a tan, they are fantastic, they  even have a handy pouch for ice cream money, or whatever…and they are navy and gold. Lovely!


 

 

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